Built for Contractors and Home Service Businesses

We Build and Run Your Website, Phone and Follow Up.

Grit Systems builds your contractor website and manages the business number, CRM, instant follow up and review requests behind it, so inquiries turn into booked work instead of sitting in a voicemail.

One system. One monthly price. Built for plumbers, HVAC, roofers, electricians and every other trade.

No setup fee. Month to month. Live in 7 to 10 business days.

ashfordroofing.com

Atlanta, GA · Roofing

Roof Repairs & Replacements Done Right.

Free estimates in 24 hours. Insurance work welcome.

Get a Free Estimate(404) 555-0143
Roof Repair
Replacement
Storm Damage

New Lead

Jamie · Roof estimate

Auto-text sent · Waiting on reply

Google Review

★★★★★ from Maria T.

"Fast, tidy, honest."

What is Grit Systems?

Grit Systems is a managed website, business phone, CRM, lead follow up, review and customer campaign system for contractors and home service businesses in the United States. For $295 per month you get a professionally built 10 to 20 page website, a local calling and texting number, a contractor CRM with a lead pipeline, automated follow up, review requests and campaigns to past customers. No setup fee. Month to month.

What you receive

Everything Included for $295 per Month

Your website, business phone, leads, follow up, reviews and customer campaigns in one contractor system for $295 per month.

Website

  • Professionally built and managed 10 to 20 page contractor website
  • Mobile responsive design
  • Website quote forms connected to your CRM
  • Website chat connected to text messaging
  • Reasonable ongoing website edits

Business phone and conversations

  • A local business telephone number for calling and texting
  • One inbox for calls, text messages, website inquiries and connected conversations
  • Missed call text back
  • Immediate text confirmation when a new inquiry arrives
  • Call and conversation history on every customer record

CRM and lead management

  • Contractor CRM and customer records
  • A visual lead and quotation pipeline
  • Notes, tags and follow up tasks
  • Access to your Grit platform through web and mobile
  • Basic lead, call and conversation reporting

Automated follow up

  • Automated new lead follow up
  • Follow up reminders on open quotes
  • Instant response to website inquiries

Reviews and customer campaigns

  • Automated review requests and reminders
  • Private feedback routing for ratings below four stars
  • Public Google review routing for customers who select four or five stars
  • Past customer campaigns
  • Referral campaigns
  • Seasonal campaigns
  • Unconverted lead and customer reactivation campaigns

Hosting, support and foundational SEO

  • Hosting, security and maintenance
  • Foundational on page SEO
  • Launch and onboarding managed by Grit Systems
  • Ongoing support from the Grit team

No setup fee. Month to month. Calling, SMS and email usage runs on a fair use allowance and is not unlimited. Read the full pricing detail.

Customer Video

Straight from the owners we work with.

Short, unscripted videos from contractors running the Grit system. We only publish footage from customers who agreed to be filmed.

Customer video coming soon

Customer video coming soon

About GRIT

Simple systems that make business easier.

Grit Systems is more than a website company. You get the managed website, a local business number for calling and texting, a contractor CRM with a lead pipeline, one inbox for every conversation, automated follow up, review requests and campaigns to past customers.

Core service · Managed Website

A Contractor Website, Built and Kept Updated.

10 to 20 pages tailored to your services and coverage. Mobile first, quote forms, click to call, website chat, galleries, hosting and security. Automated Lead Follow Up is wired in so new inquiries get an instant SMS response.

  • 10 to 20 pages built around your services
  • Automated Lead Follow Up wired in from day one
  • Quote forms, click to call, website chat
  • Hosting, security and ongoing edits included
Example Scenario

Roofing · Atlanta, GA

Ashford Roofing

Free estimates in 24 hours.

Free Estimate(404) 555 0143
Home
Services
Reviews

Core service · 5 Star Review Funnel

Genuine Feedback. More 5 Star Reviews.

After every job, your customers are asked how it went. Happy ones are guided to Google. Anyone unhappy speaks to you privately first so you can make it right. All feedback is genuine and the customer is always free to publish their review anywhere they choose.

  • Automated review request after each job
  • Happy customers guided to Google
  • Unhappy customers reach you first
  • Every request goes to a genuine customer
Example Scenario

Google Review Request

To: Maria T.

Hi Maria, thanks for choosing Ashford Roofing. How would you rate our work today?
Send

Ratings under 4 stars are routed to private feedback so you can make it right.

Core service · Missed Call Text Back

A Missed Call Shouldn't Mean a Missed Job.

When the phone rings and you can't answer, the caller gets an automatic text back within seconds. They can explain what they need and the job stays alive while you finish what you're on.

  • Auto text sent within seconds of a missed call
  • Works after hours and on weekends
  • The full thread saved for you to see later
Example Scenario
  1. 1. Incoming call
  2. 2. Call missed
  3. 3. Auto-text sent
  4. 4. Conversation continues

Core service · One Click Campaigns

More Work From People Who Already Know You.

You've got old customers and dead leads sitting in your phone right now. Send referral, seasonal or reactivation campaigns in a single click.

  • Referral requests to past customers
  • Reactivation campaigns for cold leads
  • Seasonal service promotions
Example Scenario
Campaign
Hey Mike, spring lawn slots are opening up. Want yours?
GRIT · sent 8:00 AM
Yes please, same as last year.
Booked in for the 14th. See you then.

Core service · Foundational SEO

Built So Google Actually Understands It.

Keyword mapped service and location pages, page titles, meta descriptions, image alt text, schema markup, sitemap and clean URLs. The foundational SEO work is done from day one so anything you spend later actually compounds.

  • Keyword mapped service and location pages
  • Titles, meta descriptions and schema
  • Sitemap, indexing and clean URLs
Example Scenario
roof repair atlanta ga

Ashford Roofing · Atlanta Roof Repair

ashfordroofing.com · Local · ★★★★★

Trusted Atlanta Roofers Since 2018

example.com

Core service · Business Phone and CRM

One Number, One Inbox, One Pipeline.

You get a local business calling and texting number and a contractor CRM. Calls, texts and website inquiries land in one inbox, every conversation is attached to the customer, and the lead moves along a pipeline from new inquiry to quote sent to won.

  • Local calling and texting number included
  • One inbox for calls, texts and website inquiries
  • Contractor CRM with a visual lead and quote pipeline
  • Web and mobile access for you and your office
Example Scenario
Inbox
Hi, saw your site. Can you quote a panel upgrade?
Website form · 4:12 PM
Thanks Dave, got it. Can we take a look Thursday morning?
Thursday works.

Who it's for

Built for Contractors and Home Service Businesses

Plumbers
HVAC
Roofers

How it works

Simple From Start to Finish.

  1. 1

    15 Minute Demo Call

    See the complete system on a live example. Ask your questions. Find out if it fits your business.

  2. 2

    We Build It in 7 to 10 Business Days

    The build clock starts once your photos, branding and business info land.

  3. 3

    20 Minute Launch Call

    We walk you through everything and get the site and systems live.

Why GRIT

Why Contractors Actually Stay.

Simple to Use

One dashboard. One number to text. No 12 tab agency reports.

Affordable

One flat monthly price with everything included.

No Contracts

Month to month. Cancel anytime before renewal.

No Bullshit

No guaranteed leads. No mystery invoices. No jargon.

Built for Contractors

Trades, home service, mobile service. Not fashion brands.

Constant Improvements

New features roll into your system at no upcharge.

Ready to Stop Messing Around With Your Website?

Book a quick 15 minute demo. We'll show you the complete GRIT system, answer your questions and tell you honestly whether it's a good fit.

No setup fee. No long term contract. No sales presentation that eats your afternoon.